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Full story: The changes that did for BlackBerry
Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall from grace of Canada’s biggest technology company, originally known as Research in Motion or RIM. And a huge fall it is, from almost owning the mobile devices market a few years ago to becoming a bit player in the past…
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Full story: FIR Speakers and Speeches: Shel Holtz on social visual communication
On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication – the rise of images and extreme-short-form video as a primary means of communication. Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed…
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Full story: A simple solution for EDF Energy’s marketing problem
So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF Energy’s intention surely couldn’t be a cop-out to telling customers about better energy deals. That is, to not tell them. But the Telegraph goes on to say: EDF last night said the Data Protection Act meant it was unable to…
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Full story: FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013
The inaugural episode of FIR On Strategy with Andrea Vascellari. In this first episode, we explore the structure and process of the “Adaptive Digital Strategy Framework.” We will understand how it functions and, indeed, why it’s called “adaptive”. Imagine this first post as the roadmap that will guide us on this journey. Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the…
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