Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event in London next month; Neville one of a dozen discussion moderators at Simply SMILE on […]

The challenges of today’s marketer – particularly in B2B circles – have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyse […]