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  • Blogging, Experiences, Marketing, NevilleHobson.com, Online Media, Public Relations, Society, Web

    From the fingertips of bloggers over 50

    By

    Neville Hobson

    •

    28 August 2013

    The email said, “We have a paying subscriber base of around 550,000 and 1.2 million readers so do expect an increase in visitors – make sure you put your wittiest, wisest comments up around then!” These were the words of Katy Bravery, editor of Saga magazine, in an email to let me know that this […]

    Full story: From the fingertips of bloggers over 50
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #718: August 26, 2013

    By

    Neville Hobson

    •

    27 August 2013

    Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013; Quick News: Volkswagen’s #SmileDrive “the first social app to maximize fun on every drive”, Ford and Boing Boing partner for their first live event in a vehicle-focused hackathon, […]

    Full story: The Hobson and Holtz Report – Podcast #718: August 26, 2013
  • Communication, Mainstream Media, Politics, Society

    Welcome to the Middle East and have a nice day

    By

    Neville Hobson

    •

    26 August 2013

    Amid the conflict, awful tragedy and human suffering constantly occupying centre stage in mainstream media reporting about the Middle East, one man tries to explain the relationship complexities of, among, between, within and without key countries, states and individuals;  and countries outside the region. Financial Times reader K.N. Al-Sabah writes a letter to the editor […]

    Full story: Welcome to the Middle East and have a nice day
  • Communication, Marketing, Public Relations, Web

    A reminder: SEO isn’t PR

    By

    Neville Hobson

    •

    23 August 2013

    Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community – although PRs would benefit from reading it, too. It’s about search engine optimization – SEO – that often seems like a dark art of Google PageRank manipulation as well as a legitimate tool or […]

    Full story: A reminder: SEO isn’t PR
  • For Immediate Release, Professional Development, Public Relations

    FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

    By

    Neville Hobson

    •

    22 August 2013

    At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year. In this FIR Interview, co-hosts Neville […]

    Full story: FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate
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