NevilleHobson .com – Page 169

For Immediate Release

FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London

By

Neville Hobson

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14 June 2013

Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers. FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision…
Full story: FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London
For Immediate Release

FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet

By

Neville Hobson

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13 June 2013

GaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn. In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can…
Full story: FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet
Business, Communication, Leadership, Marketing, Public Relations, Reputation, Social Business, Society, Trends, Web

Broken trust and unfulfilled brand promises in Meaningful Brands study

By

Neville Hobson

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12 June 2013

The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the connections between people and brands at a business level measures the benefits brands bring to our lives, says Havas. Embracing 700 brands, over 134,000 consumers, and 23 countries, the firm claims it to be the world’s first such study. It…
Full story: Broken trust and unfulfilled brand promises in Meaningful Brands study
For Immediate Release

FIR Interview: Festicket Founders at #LeWeb London

By

Neville Hobson

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12 June 2013

Founded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online. Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK; Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a festival of choice via SoundCloud. Then, in a single purchase, you can book a festival package –…
Full story: FIR Interview: Festicket Founders at #LeWeb London
For Immediate Release

The Hobson and Holtz Report – Podcast #707: June 10, 2013

By

Neville Hobson

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10 June 2013

Intro: Marilyn Cox Speakers and Speeches podcast up with recording thanks to Michael Procopio, FIR Interview with Jeremiah Owyang on ‘The Collaborative Economy’ is also up, GaggleAmp update interview coming, two FIR Interviews from LeWeb London coming with the CEOs/founders of Festicket and Farmhopping, Alice Marshall’s Presto Vivace blog has a new address, new way to leave audio comments with our experiment with SpeakPipe, Chris Sorek resigns from IABC: news communicated badly and a report coming next week; Quick News:…
Full story: The Hobson and Holtz Report – Podcast #707: June 10, 2013