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Full story: Refreshing design
A Bank Holiday weekend is a good quiet time for a web project and to roll out a new look to NevilleHobson.com. The look and feel of a website – whether it’s a blog like this one or a corporate site like any you can think of – is a key element in the overall […]
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Full story: Google conversational search is a bold leap forward
The first thought that crossed my mind when I tried out Google’s new “conversational search” functionality in the latest version of its desktop Chrome browser was Star Trek. You don’t have to be a huge fan of the sci-fi TV series (and films) to remember the ways in which Captain Kirk (Picard, Janeway, etc) did […]
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Full story: Survey reveals youthful aspirations for the future of business communication
One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely […]
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Full story: The Hobson and Holtz Report – Podcast #704: May 20, 2013
Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up; Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic […]
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Full story: Content is king but so is the delivery platform
One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, how-to features and a host […]
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