“Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used to onto an entirely new level. That level is where the new game of business is played, one that’s online, connected, Googled, measured, highly visible and eminently social. Creating and publishing great content is an activity that is becoming central…