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Full story: FIR Interview: Craig Silverman on content curation
“Content curation” is a phrase we’ll hear more of as we all struggle to manage the flood of information that confronts us every day, and as demand for content increases. Making sense of information abundance and message overload are the watchwords today. Finding, selecting and filtering content that is relevant, using simple but powerful tools to make the process efficient and effective, is a key business imperative. In this FIR interview, co-host Neville Hobson met with Craig Silverman, director of…
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Full story: The significance of an innovative fast follower
What does the word “innovation” mean to you? An idea? A way of working? Inventing something? Maybe all of those things, or perhaps something else? It’s a word I’ve been thinking a lot about since taking part in a presentation/discussion on the subject during Synthesio’s European Customer Advisory Council meeting in London last week. Gathered in a meeting room in the Centre Point tower were representatives of some big brands, all coming together to listen to some interesting ideas, discuss…
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Full story: The Hobson and Holtz Report – Podcast #680: December 3, 2012
Intro: Shel’s in Toronto, FIR Interviews coming with Craig Silverman and Ekaterina Walter; Quick News: ITN Productions launches citizen journalism channel, majority of US mobile phone owners use their devices to access the internet, the user experience of reading the Leveson Inquiry report; Ragan promo; News That Fits: Leveson: the challenge of traditional media oversight in the age of digital; Dan York reports on hotel reviews, blogging every day, WordPress 3.5, and WCIT; the Media Monitoring Minute with CustomScoop; in…
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Full story: What if Brancott had got it right with their QR code?
QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about how marketers and others use them in their efforts to engage with consumers and others. When I’m out and about, I keep an eye out for examples of how businesses use QR codes, looking for examples good and bad (hopefully,…
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