-
Full story: The Hobson and Holtz Report – Podcast #672: October 8, 2012
Listen Now: Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference; Quick News: QR codes beat out direct mail in driving response; Twitter […]
-
Full story: On target with QR codes
A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism as some who have experimented with this nifty tech really have lacked imagination in its […]
-
Full story: Tweets in the sky at the Ryder Cup
Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament. SiliconRepublic reports on an imaginative stunt by Irish bookmaker Paddy Power who broadcast fans’ tweets over the […]
-
Full story: The Hobson and Holtz Report – Podcast #671: October 1, 2012
Listen Now: Intro: No Asia report from Michael Netzley this week; new FIR Speakers & Speeches podcasts from Dave Coplin, Antony Mayfield, Andrew Grill at #smwb2b; new FIR Interview podcast with Phil Hollows of Feedblitz; Quick News: HootSuite launches Conversations, Quartz digital business magazine launches, Kellogg’s swaps snacks for tweets, give your Twitter handle a […]
-
Full story: FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B
Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell […]
Hello, and
Welcome
Prime Topics
- Artificial Intelligence
- Aside
- Business
- Communication
- For Immediate Release podcast
- Marketing
- Politics
- Public Relations
- Social Media
- Technology
- Trends
- Work-Life Balance
Latest 5 Posts
- NevilleHobson.com is Now an Archive
- Letting Go of SEO and Writing for Engagement
- AI and the End of Billable Hours
- Whatever Happened to Offline Blog Editors?
- Completing the Move From WordPress to Ghost
Podcasts
Blogroll
