NevilleHobson .com – Page 209

For Immediate Release

The Hobson and Holtz Report – Podcast #672: October 8, 2012

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Neville Hobson

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9 October 2012

Listen Now: Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference; Quick News: QR codes beat out direct mail in driving response; Twitter rolls out promoted tweet surveys; Instagram beats Twitter for daily mobile users; Facebook lets individuals pay to promote their posts; LinkedIn offers influencers to follow…
Full story: The Hobson and Holtz Report – Podcast #672: October 8, 2012
Advertising, Business, Communication, Innovation, Marketing, Mobile, Technology, Trends

On target with QR codes

By

Neville Hobson

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4 October 2012

A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism as some who have experimented with this nifty tech really have lacked imagination in its use and, thus, received large yawns from everyone not only consumers. However, great examples of imagination in action are there, which clearly suggest that the…
Full story: On target with QR codes
Advertising, Communication, Entertainment, Innovation, Public Relations, Sport, Twitter

Tweets in the sky at the Ryder Cup

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Neville Hobson

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2 October 2012

Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament. SiliconRepublic reports on an imaginative stunt by Irish bookmaker Paddy Power who broadcast fans’ tweets over the heads of golfers and fans via a fleet of planes flown by stunt pilots in a dramatic display of support for Team Europe: […] creating…
Full story: Tweets in the sky at the Ryder Cup
For Immediate Release

The Hobson and Holtz Report – Podcast #671: October 1, 2012

By

Neville Hobson

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1 October 2012

Listen Now: Intro: No Asia report from Michael Netzley this week; new FIR Speakers & Speeches podcasts from Dave Coplin, Antony Mayfield, Andrew Grill at #smwb2b; new FIR Interview podcast with Phil Hollows of Feedblitz; Quick News: HootSuite launches Conversations, Quartz digital business magazine launches, Kellogg’s swaps snacks for tweets, give your Twitter handle a unique look with a professional Twitter header image; Ragan promo; News That Fits: Fear makes some CEOs leery of social media, Twitter especially; activists undermine…
Full story: The Hobson and Holtz Report – Podcast #671: October 1, 2012
For Immediate Release

FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B

By

Neville Hobson

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30 September 2012

Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell B2B Social Media Huddle in London on September 24, 2012, Andrew Grill, CEO of influence platform Kred explains influence marketing best practices that generate mentions…
Full story: FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B