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  • Business, Communication, Marketing, Professional Development, Social Networks, Trends, Web, Workplace

    Make your LinkedIn story a compelling one

    By

    Neville Hobson

    •

    3 September 2012

    I spent a few hours this weekend on updating my profile on LinkedIn, the business social networking site. Most of my content changing went on the profile summary which is the first and sometimes only information about you a potential employer, recruiter or client pays attention to before deciding whether or not to take a […]

    Full story: Make your LinkedIn story a compelling one
  • Communication, Experiences, Politics, Social Networks, Society, Web

    Tuning out the politics on Facebook

    By

    Neville Hobson

    •

    1 September 2012

    Since joining Facebook in April 2007, one thing I like using it for is keeping in touch, sometimes connecting, with many American friends, colleagues and acquaintances. They’re typically a lively crowd, lots of commentary and opinion on topics of mutual interest and discovery. It’s always a pleasure to see who’s saying what. This week, though, […]

    Full story: Tuning out the politics on Facebook
  • Advertising, Business, Law, Marketing, Mobile, Public Relations, Reputation, Technology

    Apple, Samsung and pots and kettles

    By

    Neville Hobson

    •

    1 September 2012

    Apple’s lawyers had their day in the US last week in winning the Apple vs Samsung lawsuit over infringement of Apple’s software and design patents regarding the iPhone that saw Samsung ordered to pay Apple a billion dollars in damages. Some say the outcome of this legal dispute has huge implications for Samsung and other […]

    Full story: Apple, Samsung and pots and kettles
  • For Immediate Release

    FIR Interview: Brian McNely on Instagram as a medium for image-power

    By

    Neville Hobson

    •

    1 September 2012
    FIR Interview: Brian McNely on Instagram as a medium for image-power

    Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization’s “image-power.” The methodology resulted in a classification schema for the kinds of images organizations post – a schema […]

    Full story: FIR Interview: Brian McNely on Instagram as a medium for image-power
  • Business, Communication, Events, Marketing, Social Media, Web, Workplace

    A panel discussion on social media for business [video]

    By

    Neville Hobson

    •

    30 August 2012

    What does the future look like for social media in the small and medium business setting? That’s one of the questions addressed in a panel discussion I moderated for Dell in May, the video recording of which is available for viewing. (If you don’t see the 46-minute video embedded above, watch it at YouTube.) We […]

    Full story: A panel discussion on social media for business [video]
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