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Full story: The new image of Microsoft
Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft’s General Manager Brand Strategy, says the company’s wave of new product releases coming this year – notably the new Windows 8 operating system, currently in […]
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Full story: Social is the new DNA says Movenbank
First it was a Salesforce.com job ad that asked for a Klout score of 35 or more. Now, it’s retail banking where US bank start-up Movenbank has secured initial funding to enable it to start rolling out a very different way of determining your financial health that includes “social credit analysis” […] The seed round […]
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Full story: FIR Interview: Giovanni Rodriguez on the launch of SocialxDesign
Giovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project at Eastwick, a technology communication agency where Rodriguez worked from 2002 to 2006. SocialxDesign, according […]
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