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Full story: Salute the Olympic spirit
So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as […]
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Full story: Olympic benefits for corporate reputations
The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just […]
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Full story: Kick-starting Connectify Dispatch
The most useful software tool for Windows that I’ve discovered this year (if not in the past few years) is Connectify. This utility lets you connect your laptop, netbook or other Windows PC to a wired or wireless internet connection, and then share that single connection with your mobile devices via a secure personal wifi […]
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Full story: Drawing a line on ethics in PR
Like all professions, public relations has codes of ethics that describe behaviours to guide those who practice the profession to differentiate what’s right and wrong in how they do that. A simplistic view, perhaps, but not far off a base description of what ethical behaviour in PR should be about but, often, isn’t. So is […]
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