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  • For Immediate Release

    FIR Interview: John Earnhardt on Cisco’s content portal, The Network

    By

    Neville Hobson

    •

    8 August 2012

    Cisco Systems launched The Network about a year ago. At that time, we interviewed John Earnhardt, the communicator responsible for the site, about the goals and aspirations for the content portal that folded in the company’s former media center. A year later, FIR co-host Shel Holtz chats with John about the experience and results to […]

    Full story: FIR Interview: John Earnhardt on Cisco’s content portal, The Network
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #663: August 6, 2012

    By

    Neville Hobson

    •

    6 August 2012

    Content summary: FIR Interview with IABC executive director Chris Sorek published; new interview with Cisco’s John Earnhardt coming; Canada’s super holiday; Be Positively Social on August 14, says Frank Eliason; Ragan promo; News That Fits: Is the PR world underestimating Reddit’s importance?; Michael Netzley reports from Singapore on social media used for recruiting in China, […]

    Full story: The Hobson and Holtz Report – Podcast #663: August 6, 2012
  • Communication, Entertainment, Podcasting, Radio, Social Media

    Podcasting in the long tail

    By

    Neville Hobson

    •

    6 August 2012

    Far from changing the radio landscape, podcasting has been commandeered by the radio industry, says Richard MacManus in his post Radio Killed the Podcasting Star. As a podcaster myself, I’d say MacManus has written a fair assessment of a podcasting landscape that is indeed dominated by the mainstream media rather than by the independent voices […]

    Full story: Podcasting in the long tail
  • Business, Communication, Personal Development, Reputation, Social Media, Society, Trends, Workplace

    Influence rank: the shape of recruitment to come

    By

    Neville Hobson

    •

    3 August 2012

    If your job embraces community building and engagement across the social web, does your ranking on an online influence-measurement service like Klout matter? For some companies and recruiters, it certainly does. A case in point – Salesforce.com has a job ad for a community manager where the list of desired skills includes this: Klout score […]

    Full story: Influence rank: the shape of recruitment to come
  • Business, Communication, Events, Marketing, Professional Development, Social Media

    The B2B Huddle on the social web

    By

    Neville Hobson

    •

    2 August 2012

    Since mentioning it last month, plans for the 5th Dell B2B Social Media Huddle are proceeding apace. Keynote speakers are being lined up, unconference workshop sessions are being discussed, tweetup plans are all proceeding, and we’ll be naming names soon! Also coming very soon – a link to where you can register to participate. One […]

    Full story: The B2B Huddle on the social web
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