NevilleHobson .com – Page 222

Business, Communication, Mainstream Media, Marketing, Mobile, Online Media, Social Media, Society, Technology, Trends, Web

A compelling future for digital business media

By

Neville Hobson

•

29 July 2012

In May, the Financial Times went on record to say with some confidence that they expect to see more paying subscribers to the paper’s digital edition by the end of 2012 than to its traditional printed newspaper. In a post on the FT’s Press Office Blog on July 27, the paper says that digital subscriptions have surpassed print circulation globally, five months ahead of its own time prediction. The FT’s results for the first half of 2012 show that more…
Full story: A compelling future for digital business media
Experiences, Social Media, Sport, Television, Web

Let the Games begin

By

Neville Hobson

•

27 July 2012

#OpeningCeremony – 9:00pm UK July 27, 2012. Experience it live (or go here if you’re in the US). #London2012 | #Olympics
Full story: Let the Games begin
Advertising, Communication, Humour, Marketing, Public Relations, Reputation, Society

Humour’s a funny thing

By

Neville Hobson

•

27 July 2012

What’s funny to you or I may not be to anyone else. Case in point – SpecSavers‘ press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for both, especially North Korea. Embedded Link Specsavers ad seizes on Korea flag fiasco | Advertising news | Campaign Specsavers ad seizes on Korea flag fiasco.…
Full story: Humour’s a funny thing
Advertising, Business, Communication, Experiences, Marketing, Mobile, Reputation, Reviews, Social Media, Software, Technology

Paying with your smartphone at Starbucks UK

By

Neville Hobson

•

26 July 2012

When Starbucks announced recently that an Android app is now available in the UK to let you pay for your coffee and other products in store with that app, I was looking forward to trying it out. And I finally did that yesterday at Starbucks in Hammersmith Broadway, west London, in a process that took less than ten seconds to complete: Load app and log in to your Starbucks account Hit ‘Pay Now’ Hold phone to store’s barcode scanner and…
Full story: Paying with your smartphone at Starbucks UK
Business, Communication, Experiences, Innovation, Marketing, Mobile, Social Media, Society, Software, Trends, Web

Democratizing visual expression

By

Neville Hobson

•

25 July 2012

As someone who only recently discovered Instagram when the Android version of the popular iPhone app was released a few months ago, I’m a compulsive snapper at any moment that I can whip out my smartphone. The beauty of Instagram is the amateur-ish treatment of photography with the app’s so-simple methodology of letting (no, encouraging) you to tweak the look and feel of your photos by applying filters. You can get an idea just by glancing at the Instagram pic…
Full story: Democratizing visual expression

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A compelling future for digital business media

Let the Games begin

Humour’s a funny thing

Paying with your smartphone at Starbucks UK

Democratizing visual expression

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