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Full story: FIR Book Club #3: Marketing in the Round co-author Gini Dietrich
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston. Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which is…
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Full story: The pros and cons of dedicated WordPress hosting
Some web hosting companies specialize in delivering services dedicated to very specific types of software. WordPress is one example of popular open source software that a hosting company may feature. There are both advantages and disadvantages to this type of hosting. Some of the advantages include: Expertise in the software you want to use. The company knows WordPress well because that is all it does. This means, at least in theory, that you will get good support if you have…
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Full story: The Hobson and Holtz Report – Podcast #658: July 2, 2012
Content summary: FIR Book Club recording coming; Shel’s IABC presentation is up; FIR Interview with Eric Bergman coming; a congratulatory shout out to Inside PR, celebrating 300 episodes!; News That Fits: Discussion – Wikipedia and PR: the landscape and what’s next following publication of the CIPR’s guidelines for PR practitioners; Ragan promo; Michael Netzley reports from Singapore on the battle for Fairfax Media and CEO use of Enterprise 2.0; listener comments including from Ike Piggott on GaggleAmp and unintended consequences;…
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