NevilleHobson .com – Page 232

Advertising, Communication, Marketing, Social Media, Society, Sport, Trends, Twitter, Web

Twitter: Where off the record is on the record

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Neville Hobson

•

11 June 2012

There can be few people who wouldn’t agree that Twitter use by people is very much part of the mainstream these days. Even if you don’t use Twitter yourself – meaning, you don’t have a Twitter handle nor do you actively read other people’s tweets – I think you’d agree that you’re exposed to Twitter activity almost anywhere, from mainstream media reporting use, television shows, sport events, gossip about and by celebs… the list seems endless. Embracing the mainstream is…
Full story: Twitter: Where off the record is on the record
Business, Communication, Experiences, Innovation, Marketing, Mobile, Reviews, Social Media, Technology, Web

American Express and Foursquare connect in the UK

By

Neville Hobson

•

10 June 2012

I was pretty excited when I first learned that American Express were bringing their Foursquare promotional offerings to the UK, their first market for this outside the US. Just as in the US, what the promotion does for American Express cardholders in the UK is give you special offers when you check in with Foursquare at one of the participating partner locations. This is not an unusual procedure – it’s common with many retail outlets, restaurants, cinemas, etc, who do…
Full story: American Express and Foursquare connect in the UK
Business, Communication, Ethics, Public Relations, Reputation, Society

Spot the PR fake

By

Neville Hobson

•

8 June 2012

Is it Shell’s private Arctic launch party that goes wrong? This was a private send-off for Shell’s arctic rigs (Kulluk and Noble discoverer) at the Seattle Space Needle. The rigs were visible outside the window. Incredibly, there was an obvious malfunction of the model rig that was supposed to pour drinks for guests. Or is it press reporter Mike Elk physically blocked from asking Honeywell CEO a question during a press conference? Elk tried to ask Honeywell CEO Dave Cote…
Full story: Spot the PR fake
Business, Communication, Ethics, Europe, Marketing, Reputation, Social Media, Social Networks, Society, Technology, Trends, Web

Facebook could be a standard feature in credit scoring

By

Neville Hobson

•

8 June 2012

German news magazine Der Spiegel reports that Germany’s largest credit agency plans to mine Facebook and other social networking sites in search of information that could help the agency determine what effect online relationships may have on people’s abilities to pay their bills. [… The credit agency] SCHUFA also plans to analyze information about people from other sites like the professional networks Xing and LinkedIn, Twitter, a personal search engine called Yasni, and Google Street View, [German TV broadcaster] NDR…
Full story: Facebook could be a standard feature in credit scoring
Communication, Technology, Web

Attention is all in the headline

By

Neville Hobson

•

6 June 2012

Isn’t this a far more powerful attention-grabber than “World IPv6 day on June 6”? A Whole New Version Of The Internet Is About To Be Switched On And the first paragraph: In about five hours, the next version of the Internet will be switched on forever. How ready are you for IPv6? (You can hear +Dan York talk about IPv6 Day in this week’s episode of the For Immediate Release podcast. His report starts at about 19 mins and 40…
Full story: Attention is all in the headline

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Twitter: Where off the record is on the record

American Express and Foursquare connect in the UK

Spot the PR fake

Facebook could be a standard feature in credit scoring

Attention is all in the headline

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