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Full story: FIR Interview: Frito-Lay Communicators on a site for employee brand literacy
Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In an effort to improve product literacy – which arose mainly from employees’ own requests – Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the information employees could ever need about the company’s wide array of…
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Full story: From the “What were you thinking!” PR department
A bit of a kerfuffle has erupted with US retailing giant Walmart at the heart of it, as The Guardian reports: Stephanie Harnett, a publicist working for Mercury Communications, which has been retained by Walmart to assist in its effort to open a new store in the Chinatown area of Los Angeles, claimed to be a student journalist called “Zoe Mitchell” when she turned up at the event on 6 June. She then spoke to and recorded an interview with…
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Full story: FIR Book Review: The Virtual Self by Nora Young
FIR Book Review Editor Bob LeDrew reviews The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young, the host of Spark on Canadian Broadcasting Corporation radio. The recent release explores the very real impact of the virtual information we generate about ourselves – on our own lives, our communities, and our government. From the book description: “We generate enormous amounts of online data about our habits: where we go, what we do, and how…
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Full story: The Hobson and Holtz Report – Podcast #655: June 11, 2012
Content summary: Reminder that the next FIR Live is on Saturday June 16: a panel discussion on influencer marketing; new FIR Book Review coming from Bob LeDrew of Your Virtual Self; Breaking News: IPR Measurement Commission approves standards for traditional media; News That Fits: Altimeter’s flawed mobile workforce report; Gartner identifies organizational implications of the rise of mobile devices; Ragan promo; Dan York reports on why world IPv6 launch matters to communicators, and more; listener comments; the Media Monitoring Minute…
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