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Full story: I bought a copy of the first edition of the Sun on Sunday
I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like the Monday-Saturday paper – one of their goals, I would imagine, not to look different. As for the content, well, ditto I guess. Overall impression on me? Yawn :) If I want the Sun on Sunday content in future, I’ll…
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Full story: Print remains in The Economist’s future
A clear and robust outlook on print media: […] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps, and 70 per cent of subscribers expected to be reading the publication digitally in two years – the magazine remains committed to print. “We will continue to print the newspaper as long as people want to consume it,” [Audra Martin,…
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Full story: FIR Interview: PepsiCo Employee Communications Senior Director Sharon McIntosh
FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage with their online communications about PepsiCo – in an authentic and transparent manner that bolsters the company’s reputation. (Disclosure: PepsiCo is one of Shel’s clients.) One of those efforts – letting employees share content from the daily internal email newsletter…
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Full story: Dilbert’s unique take on the mini-tablet market
Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak (the original 5-incher) and I’m testing a Samsung Galaxy Note, about the same size as a Streak. Both devices are definitely not for primary use as a phone – you feel a real prat with one of these stuck to…
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Full story: The Hobson and Holtz Report – Podcast #639: February 20, 2012
Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; listener comments; the Media Monitoring Minute with CustomScoop; CEO authenticity counts, and five “red flag” CEO phrases; Michael Netzley reports from Singapore on Social Media…
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