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    With a tagline like that, it’s almost guaranteed to get attention

    By

    Neville Hobson

    •

    15 December 2011

    Nice one. Reshared post from +Engadget “The tablet Apple tried to stop.” gets an ad Down Under. Embedded Link Samsung takes aim at Apple with Australian Galaxy Tab ad, credits Cupertino for its popularity Engadget Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell.

    Full story: With a tagline like that, it’s almost guaranteed to get attention
  • For Immediate Release

    FIR Video Panel Discussion: Le Web 2011

    By

    Neville Hobson

    •

    14 December 2011

    Le Web brings together the most influential audience in the internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for three days in Paris each December to focus on the key issues and opportunities in the web marketplace. This year, three FIR regulars were among the attendees. Co-hosts Neville Hobson and Shel […]

    Full story: FIR Video Panel Discussion: Le Web 2011
  • Books, For Immediate Release

    FIR Book Review: Think Before You Engage by Dave Peck

    By

    Neville Hobson

    •

    14 December 2011

    Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck. FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website: “Simply having a social media presence is not enough. From small business owners […]

    Full story: FIR Book Review: Think Before You Engage by Dave Peck
  • Google+

    "As mobile devices grow in popularity, so do the incentives for attackers."…

    By

    Neville Hobson

    •

    13 December 2011

    “As mobile devices grow in popularity, so do the incentives for attackers.” Mobile threat report from security firm Lookout worth reading if you want to get a sense of the scale of threat out there. Read also Lookout’s latest report on SMS toll fraud apps: potential threat no matter what your mobile platform http://blog.mylookout.com/blog/2011/12/11/european-premium-sms-fraud/ (I […]

    Full story: "As mobile devices grow in popularity, so do the incentives for attackers."…
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #629: December 12, 2011

    By

    Neville Hobson

    •

    12 December 2011

    Content summary: FIR Interview with Sprinklr.com founder and CEO Ragy Thomas is up, Shel’s Blogworld presentation up as an FIR Speakers & Speeches podcast; Hubspot launches MarketingGrader; an intro from our podsafe artist, Lila Rose; News That Fits: When it rains for Bell Pottinger, it pours in PR ethics kerfuffle; Ragan promo; Michael Netzley in […]

    Full story: The Hobson and Holtz Report – Podcast #629: December 12, 2011
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