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  • Business, Communication, Public Relations, Reputation, Society, Twitter

    Don’t ignore your customers who tweet

    By

    Neville Hobson

    •

    12 October 2011

    If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made on Twitter are ignored by the companies concerned. Research firm Maritz Research carried out the […]

    Full story: Don’t ignore your customers who tweet
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #620: October 10, 2011

    By

    Neville Hobson

    •

    10 October 2011

    Content summary: New FIR content posted: Speakers & Speeches Google+ Hangout panel discussion with Chip Griffin and Jennifer Wah on Steve Jobs and Apple, Speakers & Speeches with Shel on content curation, FIR Interview with SunLife of Canada’s Darin Diehl is up, FIR Video Interview with Toby Ward on IABC intranet study is up; no […]

    Full story: The Hobson and Holtz Report – Podcast #620: October 10, 2011
  • Business, Communication, Films, Innovation, Public Relations, Social Media, Web

    A pharma view of social media

    By

    Neville Hobson

    •

    10 October 2011

    Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in the video. Red Sky Vision, the production company behind that video, have just published a […]

    Full story: A pharma view of social media
  • Communication, IABC, Professional Development, Workplace

    A good time for IABC accreditation

    By

    Neville Hobson

    •

    10 October 2011

    If you’re an IABC member and you’re thinking about becoming accredited – adding those letters ‘ABC‘ to your professional title – why not take advantage of Accreditation Month 2011, on from October 1 until mid November? Accreditation is IABCs globally-recognized professional credential program. Anyone who applies during Accreditation Month will receive a certificate to use […]

    Full story: A good time for IABC accreditation
  • For Immediate Release

    FIR Speakers and Speeches: Companies after the passing of an iconic leader

    By

    Neville Hobson

    •

    10 October 2011

    FIR co-hosts Neville Hobson and Shel Holtz join guest panelists Chip Griffin, founder and CEO of FIR sponsor CustomScoop, and Forewords Communication Principal Jennifer Wah in a Google+ Hangout videochat to discuss the characteristics of companies that continue to thrive after they lose an iconic leader like Steve Jobs. Get this podcast: Download the MP4 […]

    Full story: FIR Speakers and Speeches: Companies after the passing of an iconic leader
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