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Full story: Don’t ignore your customers who tweet
If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made on Twitter are ignored by the companies concerned. Research firm Maritz Research carried out the research in September when it surveyed an online panel of 1,298 US consumers who had pre-identified themselves as Twitter users who frequently tweet, had complained…
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Full story: The Hobson and Holtz Report – Podcast #620: October 10, 2011
Content summary: New FIR content posted: Speakers & Speeches Google+ Hangout panel discussion with Chip Griffin and Jennifer Wah on Steve Jobs and Apple, Speakers & Speeches with Shel on content curation, FIR Interview with SunLife of Canada’s Darin Diehl is up, FIR Video Interview with Toby Ward on IABC intranet study is up; no report this week from Michael Netzley in Singapore; News That Fits: posting your own terms of service on Facebook; Dan York reports on Apple announcements…
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Full story: A good time for IABC accreditation
If you’re an IABC member and you’re thinking about becoming accredited – adding those letters ‘ABC‘ to your professional title – why not take advantage of Accreditation Month 2011, on from October 1 until mid November? Accreditation is IABCs globally-recognized professional credential program. Anyone who applies during Accreditation Month will receive a certificate to use in the IABC Knowledge Centre and be entered in a drawing for special prizes selected to enhance the path to accreditation. The Accreditation website offers…
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Full story: FIR Speakers and Speeches: Companies after the passing of an iconic leader
FIR co-hosts Neville Hobson and Shel Holtz join guest panelists Chip Griffin, founder and CEO of FIR sponsor CustomScoop, and Forewords Communication Principal Jennifer Wah in a Google+ Hangout videochat to discuss the characteristics of companies that continue to thrive after they lose an iconic leader like Steve Jobs. Get this podcast: Download the MP4 video file(46.3Mb, 22:47) Get the show on iTunes Subscribe to the FIR Speakers & Speeches RSS feed Get the FIR app for your iPhone or…
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