NevilleHobson .com – Page 274

NevilleHobson.com

No frills for a while

By

Neville Hobson

•

4 October 2011

If you’re a previous visitor to this site, you’ll probably notice that it looks very different today compared to your last visit. What you see is the look and feel of the default WordPress theme known as Twenty Eleven that’s included with the latest version of the content management system, instead of the customized Thesis theme with colourful banner at the top that has defined the appearance of this site for over four years. Why the sudden change? Reverting back…
Full story: No frills for a while
For Immediate Release

The Hobson and Holtz Report – Podcast #619: October 3, 2011

By

Neville Hobson

•

3 October 2011

Content summary: Our condolences to FIR friend Barbara Nixon; correction from #618 on updating Facebook pages; FIR Interview coming on SunLife content portal; a word from this week’s podsafe music creator; News That Fits: what Google+ will mean for brands; Michael Netzley reports from Singapore; Ragan promo; do websites drive more B2B sales than social media?; listener comments; what do you think of the new Delicious?; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook’s frictionless sharing and…
Full story: The Hobson and Holtz Report – Podcast #619: October 3, 2011
Business, Communication, Innovation, Social Media, Technology, Workplace

Virtual reality in graduate recruiting

By

Neville Hobson

•

2 October 2011

Virtual aliens lined up to recruit graduates, says the Telegraph’s City Diary yesterday. Beancounters at KPMG are planning to attract graduates using 3D, Avatar-like beings. The online system is designed to appeal to the "Facebook/YouTube generation." […] The digital alien will guide applicants through a series of real-work scenarios and tests, and the top firm said: "Students need to be sure they are joining the right company." Behind the tongue-in-cheek Telegraph commentary is a serious point that professional services giant…
Full story: Virtual reality in graduate recruiting
Business, Communication, Experiences, Interviews, Public Relations, Social Media, Trends, Web

What does social media mean to your PR and communications?

By

Neville Hobson

•

2 October 2011

At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the link or the image to go to MyCustomer.com to see the video. It runs 7 minutes and 38 seconds. These are the questions Gemma asked me: As an early adopter of social media, are there any mistakes you witnessed from…
Full story: What does social media mean to your PR and communications?
Business, Communication, Marketing, Public Relations, Social Media, Social Networks, Society, Twitter, Web

The rise and rise of Sina Weibo

By

Neville Hobson

•

29 September 2011

If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country, AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are doing in tapping into China’s online culture and connecting with people on their terms: […] Starbucks is the "clear leader," [digital marketing consultant Eugene Chew] said. "They were one of the first to go into location-based [marketing], one of the…
Full story: The rise and rise of Sina Weibo

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No frills for a while

The Hobson and Holtz Report – Podcast #619: October 3, 2011

Virtual reality in graduate recruiting

What does social media mean to your PR and communications?

The rise and rise of Sina Weibo

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