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  • For Immediate Release

    FIR Cut: Choosing the right social platform for reaching the media

    By

    Neville Hobson

    •

    12 September 2011

    Overflow from FIR #616 on September 12, 2011. The Online Journalism Review: Which social media tool is the right one for PR professionals? Download this podcast (MP3, 5.75Mb; length 6:14) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

    Full story: FIR Cut: Choosing the right social platform for reaching the media
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #616: September 12, 2011

    By

    Neville Hobson

    •

    12 September 2011

    Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted with Jeremiah Owyang, HSBC’s Betony Taylor and Aden Davies, Mark Dollins, and Glenn Gaudet; announcing […]

    Full story: The Hobson and Holtz Report – Podcast #616: September 12, 2011
  • For Immediate Release, Social Business

    FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness

    By

    Neville Hobson

    •

    11 September 2011

    Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, […]

    Full story: FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness
  • Books, For Immediate Release

    FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

    By

    Neville Hobson

    •

    11 September 2011

    The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com: "Nearly one million weekly listeners trust NPR’s Brooke Gladstone […]

    Full story: FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld
  • Communication, Social Media, Society, Technology

    On the tenth anniversary of 9/11

    By

    Neville Hobson

    •

    11 September 2011

    On that awfully-memorable day in  2001: Coordinated suicide attacks involving hijacked passenger jets were launched against the World Trade Center in New York; against the Pentagon in Washington, DC; and an attack thwarted by passengers on a jet flying above Pennsylvania. Nearly 3,000 people died in this mass murder (including 67 Britons). They comprised people […]

    Full story: On the tenth anniversary of 9/11
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