NevilleHobson .com – Page 278

For Immediate Release

FIR Cut: Choosing the right social platform for reaching the media

By

Neville Hobson

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12 September 2011

Overflow from FIR #616 on September 12, 2011. The Online Journalism Review: Which social media tool is the right one for PR professionals? Download this podcast (MP3, 5.75Mb; length 6:14) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)
Full story: FIR Cut: Choosing the right social platform for reaching the media
For Immediate Release

The Hobson and Holtz Report – Podcast #616: September 12, 2011

By

Neville Hobson

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12 September 2011

Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted with Jeremiah Owyang, HSBC’s Betony Taylor and Aden Davies, Mark Dollins, and Glenn Gaudet; announcing GaggleAmp for FIR; promo codes for FIR listeners for the Social Intranet Summit in Vancouver, and for Social Media Marketing and Monitoring 2011 in London…
Full story: The Hobson and Holtz Report – Podcast #616: September 12, 2011
For Immediate Release, Social Business

FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness

By

Neville Hobson

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11 September 2011

Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, social-savvy activist groups and NGOs. An in-depth study, led by Jeremiah Owyang and released under Creative Commons license by the Altimeter Group, examined…
Full story: FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness
Books, For Immediate Release

FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

By

Neville Hobson

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11 September 2011

The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com: "Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media. This brilliant radio personality now bursts onto the page as an illustrated character…
Full story: FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld
Communication, Social Media, Society, Technology

On the tenth anniversary of 9/11

By

Neville Hobson

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11 September 2011

On that awfully-memorable day in 2001: Coordinated suicide attacks involving hijacked passenger jets were launched against the World Trade Center in New York; against the Pentagon in Washington, DC; and an attack thwarted by passengers on a jet flying above Pennsylvania. Nearly 3,000 people died in this mass murder (including 67 Britons). They comprised people of more than 90 different nationalities. Over 6,200 people were injured. 24 people are still officially missing. Even though the terror of that day involved…
Full story: On the tenth anniversary of 9/11