Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description: “Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility […]

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber. FIR Book Reviews editor Bob LeDrew reviews Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber, founder of Weber Shandwick. From the inside front cover of Everywhere: "Social media has upended the way the world communicates. No longer […]