NevilleHobson .com – Page 284

Communication, Marketing, Public Relations, Social Media, Twitter, Web

Twitter psychology infographic: it’s about retweets

By

Neville Hobson

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19 August 2011

A visual feast in this nicely-imagined infographic embedded below that offers some credible tips and tricks for attracting attention and, thus, followers. Common sense, in fact. My 3-easy-steps takeaway from this: Tweet interesting things, perhaps with a dose of humour – that will get you attention. Don’t over-tweet each day (the top reason people give for un-following someone: too much tweeting). Re-tweet (RT) what others say, and perhaps add something too – another good reason to think about RT opportunities…
Full story: Twitter psychology infographic: it’s about retweets
Books, For Immediate Release

FIR Book Review – Enchantment by Guy Kawasaki

By

Neville Hobson

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18 August 2011

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description: “Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a…
Full story: FIR Book Review – Enchantment by Guy Kawasaki
Communication, Mainstream Media, Social Media, Social Networks, Society, Trends, Web

Facebook riot calls earn men four-year jail terms amid sentencing outcry

By

Neville Hobson

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17 August 2011

Sentences handed out in Chester as lawyers and civil rights groups express alarm about ‘disproportionate’ punishments
Full story: Facebook riot calls earn men four-year jail terms amid sentencing outcry
For Immediate Release

The Hobson and Holtz Report – Podcast #612: August 15, 2011

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Neville Hobson

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15 August 2011

Content summary: Shel’s on a trip through Asia for IABC; Larry Weber FIR Book Review is up; listener survey update; listener comments discussion; Ragan promo; News That Fits: the UK riots and your opinions on the British government’s thinking about restricting access to and use of social media, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, LinkedIn’s ham-fisted launch of social ads but at least we can opt out, Pollstream promo, Dan York’s report, the FCC announces…
Full story: The Hobson and Holtz Report – Podcast #612: August 15, 2011
Books, For Immediate Release

FIR Book Review: Everywhere by Larry Weber

By

Neville Hobson

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12 August 2011

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber. FIR Book Reviews editor Bob LeDrew reviews Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber, founder of Weber Shandwick. From the inside front cover of Everywhere: "Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research…
Full story: FIR Book Review: Everywhere by Larry Weber