David Spark, of Spark Media Solutions, produces content for clients that helps them establish their voice within their industries. He calls content "the currency of social media." "If you want to be visible, you must have an editorial voice that can be traded via social media, and found via search engines," he explains on his website. "Marketing, PR, and branding alone are not sufficient, they can only amplify your voice. You must become a media network and have your own…

Overflow from FIR #610 on August 1, 2011. The Economist: Fast food for thought: What do hamburgers, lipstick and men’s underwear have in common? The joys of quirky economic indicators The Economist: The Big Mac index: Currency comparisons, to go Download this podcast (MP3, 1.91Mb; length 4:42) Wikipedia: The Big Mac Index described. If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

Content summary: Vote for FIR on Podcast Alley; FIR Speakers & Speeches and FIR Live podcasts posted; the results of Shel’s Google+ poll; listener comments discussion; Ragan promo; News That Fits: Curated social media comes of age during Oslo attacks, Michael Netzley reports from Singapore on social media and the China train crash and more, the Media Monitoring Minute with CustomScoop, six ways Twitter can make you a better writer, social media "incidents" cost companies, Pollstream promo, Dan York reports…