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  • Business, Communication, Experiences, Marketing, Web

    Focus your business in 140 characters

    By

    Neville Hobson

    •

    10 June 2011

    I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of them. Googling them didn’t help a bit – every description I did encounter around the web actually didn’t say what they do in a way I can use. Why is is that so many companies […]

    Full story: Focus your business in 140 characters
  • For Immediate Release

    FIR Interview: Georgette Tan and Project Inspire

    By

    Neville Hobson

    •

    10 June 2011

    Project Inspire is a joint initiative by UN Women Singapore and MasterCard to help participants create a better world of opportunities for women and children in Asia Pacific, Middle East and Africa. Under the program, participants submit a video pitch with their idea to help empower disadvantaged women and girls, through education, skills training, financial […]

    Full story: FIR Interview: Georgette Tan and Project Inspire
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #602: June 6, 2011

    By

    Neville Hobson

    •

    6 June 2011

    Content summary: Two FIR Book Reviews posted: "Welcome to the Fifth Estate" and "The Thank You Economy"; Shel and Neville interviewed in SimplyCommunicate and Neville on SimplyTV; an offer from our friends at the Inside PR podcast (we accept!); results of the most recent Pollstream poll; listener comments discussion; Ragan promo; News That Fits: Dove’s […]

    Full story: The Hobson and Holtz Report – Podcast #602: June 6, 2011
  • Business, Communication, Investor Relations, Marketing, Public Relations, Social Media, Trends, Web

    What the FTSE 100 do with social media

    By

    Neville Hobson

    •

    6 June 2011

    If you want to get a rich snapshot view on what many of the FTSE 100 companies are doing with social media, look no further than "The Communicators’ Guide to FTSE 100 Social Media Use" published last week by the Three_D division of Threepipe, a London-based communication consultancy, and CorpComms magazine. The report includes an […]

    Full story: What the FTSE 100 do with social media
  • Communication, Experiences, For Immediate Release, Personal Development, Podcasting, Professional Development, Social Media

    FIR’s still a labour of love

    By

    Neville Hobson

    •

    5 June 2011

    On May 23, my podcasting partner Shel Holtz and I marked a milestone number for our weekly business podcast For Immediate Release: The Hobson and Holtz Report, usually referred to simply as ‘FIR’ – episode number 600. Many of our listeners had nice things to say about this anniversary of sorts, for which we’re grateful. […]

    Full story: FIR’s still a labour of love
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