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Full story: The trouble with Dell’s Vostro V130
For the past four months, I’ve been enjoying my time with a Dell Vostro V130 laptop computer as a participant in Dell’s #tradesecrets marketing campaign for the machine that Dell ran during the first quarter of this year. This Animoto video collage of some of the photos I’ve taken of the V130, along with the […]
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Full story: FIR Live #22 – April 30, 2011: Social media analytics
If communicators have a common struggle when it comes to social media, it’s measurement and the analytics that serve as the foundation for measurement efforts. FIR Live #22 takes a deep dive into social media analytics with a top-flight panel of experts: Katie Paine, Chuck Hemann, Aaron Weber and Ken Burbary. Get this Podcast: Download […]
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Full story: FIR Book Review: Social Location Marketing by Simon Salt
Social Location Marketing, by Simon Salt. FIR Book Reviews editor Bob LeDrew reviews Simon Salt’s Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune 500 companies. Before starting his […]
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Full story: Why vote yes to AV?
I didn’t listen to Today on BBC Radio 4 last Wednesday and hear Mark Borkowski’s reported comment that the Alternative Vote (AV), on which we have a referendum on May 5, has created "a great yawn across the nation." Yet that reported comment sums it all up for me. Another leaflet came through the letterbox […]
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