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  • Books, For Immediate Release

    FIR Book Review: Customer Service by Peter Shankman

    By

    Neville Hobson

    •

    12 April 2011

    Customer Service by Peter Shankman. FIR Book Reviews editor Bob LeDrew reviews Peter Shankman’s Customer Service: New Rules for a Social Media World. PR Week has described Peter as "redefining the art of networking," and Investor’s Business Daily has called him "crazy, but effective." Peter is best known for founding Help A Reporter Out (HARO), […]

    Full story: FIR Book Review: Customer Service by Peter Shankman
  • Communication, Professional Development, Public Relations, Social Media

    How would you define social media?

    By

    Neville Hobson

    •

    12 April 2011

    The trouble with any discussion about social media is that, more often than not in my experience, a clear definition of the term ‘social media’ hasn’t been agreed by the parties to the discussion. The result sometimes is elevated temperatures in the discussion as everyone has a different meaning in mind to support their argument. […]

    Full story: How would you define social media?
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #594: April 11, 2011

    By

    Neville Hobson

    •

    11 April 2011

    Content summary: Vote for FIR on Podcast Alley; diary date: next FIR Live on April 30 on social media analytics; listener comments discussion; Ragan promo; News That Fits: marketers get ready for the ‘Validation Era’, Dan York reports on Mediasift licenses Twitter firehose and more, the Media Monitoring Minute with CustomScoop, is mass media winning […]

    Full story: The Hobson and Holtz Report – Podcast #594: April 11, 2011
  • Advertising, Communication, Innovation, Public Relations, Social Media, Twitter

    Tweet outside the box

    By

    Neville Hobson

    •

    8 April 2011

    Simple but imaginative: […] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time, promoting the firm’s expertise, services and experience as a means to offer high-value, issue-oriented content […]

    Full story: Tweet outside the box
  • Europe, Events, IABC, Professional Development

    IABC EuroComm 2011 in Turin

    By

    Neville Hobson

    •

    7 April 2011

    Europe’s leading conference on corporate communication from the International Association of Business Communicators Europe Middle East Region takes place on April 7 and 8 in Turin, Italy Starting today, EuroComm 2011 features a line-up of great speakers, from the opening keynote by Stephane Dujarric, the Director for News and Media for the United Nations overseeing […]

    Full story: IABC EuroComm 2011 in Turin
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