NevilleHobson .com – Page 305

Books, For Immediate Release

FIR Book Review: Customer Service by Peter Shankman

By

Neville Hobson

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12 April 2011

Customer Service by Peter Shankman. FIR Book Reviews editor Bob LeDrew reviews Peter Shankman’s Customer Service: New Rules for a Social Media World. PR Week has described Peter as "redefining the art of networking," and Investor’s Business Daily has called him "crazy, but effective." Peter is best known for founding Help A Reporter Out (HARO), which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around…
Full story: FIR Book Review: Customer Service by Peter Shankman
Communication, Professional Development, Public Relations, Social Media

How would you define social media?

By

Neville Hobson

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12 April 2011

The trouble with any discussion about social media is that, more often than not in my experience, a clear definition of the term ‘social media’ hasn’t been agreed by the parties to the discussion. The result sometimes is elevated temperatures in the discussion as everyone has a different meaning in mind to support their argument. I mention this thinking about a lively discussion about social media that my podcasting partner Shel Holtz and I had yesterday during recording of FIR…
Full story: How would you define social media?
For Immediate Release

The Hobson and Holtz Report – Podcast #594: April 11, 2011

By

Neville Hobson

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11 April 2011

Content summary: Vote for FIR on Podcast Alley; diary date: next FIR Live on April 30 on social media analytics; listener comments discussion; Ragan promo; News That Fits: marketers get ready for the ‘Validation Era’, Dan York reports on Mediasift licenses Twitter firehose and more, the Media Monitoring Minute with CustomScoop, is mass media winning in the social media revolution?, Michael Netzley reports from Singapore on global corporations must rethink Asian engagement strategies, CIPR launches The Conversation, Pollstream promo; music…
Full story: The Hobson and Holtz Report – Podcast #594: April 11, 2011
Advertising, Communication, Innovation, Public Relations, Social Media, Twitter

Tweet outside the box

By

Neville Hobson

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8 April 2011

Simple but imaginative: […] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time, promoting the firm’s expertise, services and experience as a means to offer high-value, issue-oriented content to the business commuters of the area. In 2010, the firm revitalized its digital billboard strategy with the debut of outdoor interactive digital Facebook billboards.…
Full story: Tweet outside the box
Europe, Events, IABC, Professional Development

IABC EuroComm 2011 in Turin

By

Neville Hobson

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7 April 2011

Europe’s leading conference on corporate communication from the International Association of Business Communicators Europe Middle East Region takes place on April 7 and 8 in Turin, Italy Starting today, EuroComm 2011 features a line-up of great speakers, from the opening keynote by Stephane Dujarric, the Director for News and Media for the United Nations overseeing all of the UN’s television, radio and web services; to Anna Maria Altamura, Communications Director of fashion house Missoni on how communication helped the fashion…
Full story: IABC EuroComm 2011 in Turin