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Full story: A day made of glass
A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related materials, shown during Corning CEO Wendell Weeks’ presentation to institutional investors and analysts in New York last month. Bear that in mind – a corporate video designed to support investor relations activity that is enjoying a viral effect online with…
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Full story: FIR Book Review: Curation Nation by Steven Rosenbaum
FIR co-host Shel Holtz reviews Steven Rosenbaum’s Curation Nation. Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth…
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Full story: Are the Olympics a waste of money, asks Economist ad campaign
Negative posters to appear in underground stations across London, with others arguing in favour of the Games
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Full story: FIR Cut: That Chrysler tweet
Overflow from FIR #590 on March 14, 2011. AdAge.com: Chrysler Splits With New Media Strategies Over F-Bomb Tweet Copywrite Ink: Commenting On Chrysler: Farcical From The Start Download this podcast (MP3, 2.6Mb; length 6:20) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)
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