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Full story: A day made of glass
A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related materials, shown during Corning CEO Wendell Weeks’ presentation to institutional investors and analysts in New […]
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Full story: FIR Book Review: Curation Nation by Steven Rosenbaum
FIR co-host Shel Holtz reviews Steven Rosenbaum’s Curation Nation. Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way […]
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Full story: Are the Olympics a waste of money, asks Economist ad campaign
Negative posters to appear in underground stations across London, with others arguing in favour of the Games
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Full story: FIR Cut: That Chrysler tweet
Overflow from FIR #590 on March 14, 2011. AdAge.com: Chrysler Splits With New Media Strategies Over F-Bomb Tweet Copywrite Ink: Commenting On Chrysler: Farcical From The Start Download this podcast (MP3, 2.6Mb; length 6:20) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)
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