Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach’s Audioboo; News That Fits – should your employer have access to your Facebook account?, Dan York reports on Terry Fallis SNCR Facebook NewsFeed change and more, the Media Monitoring Minute with CustomScoop, discussion on mainstream media and social media in the current unrest in Libya, taking…

One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is far better employed in the B-to-B space. In this episode of FIR Live, Paul Gillin and Eric Schwartzman, co-authors of the new book, Social Marketing to the Business Customer, answer questions about the role of social media in B-to-B marketing.…

To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets. The campaign includes a significant element of influencer outreach where bloggers and others form part of the conversation through using the computer and talking online about their experiences with the Vostro V130 via tweets, Facebook posts, blog posts, video and other channels. In this FIR Interview,…