Content summary: Shel’s in Hawaii, Neville solo today; two FIR Interviews posted: Susan Beebe and Richard Binhammer, Dell, on chief listeners, and Kaitlyn Wilkins, Ogilvy on the Ford S-MAX London event; Karen Hoegh’s new book on podcasting is published in Denmark; listener comments and discussion; News That Fits: the demise of Bloglines doesn’t mean the […]

Earlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising – featuring ice explorers, skiers, glaciers and snow-covered mountains – was  the focus of the Ford S-MAX 3D Projection Event that took place at the Senate House, University College London, on September 9, 2010, featuring a 3D glacial […]

Does your organization have someone whose prime role is to listen to what people are saying about you online and then know what to do with the results of that listening? Dell does, with ‘chief listeners.’ Dell sees chief listeners as critical to making sure the right people in the organization are aware of what […]