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Full story: Ten topics from a good week
There’s a distinctly autumnal look and feel to things this chilly Sunday morning as I sit at the desk in my home office with a second cup of tea of the day and my RSS reader, the digital equivalent of reading through the daily newspapers. I’m also listening to FIR Live #18, the episode Shel and I did last night that is a terrific conversation among a group of pretty knowledgeable people who talked about the wisdom or otherwise of…
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Full story: FIR Live #18 – August 14, 2010: Web pages or Facebook?
Content Summary: A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists: Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com. Scott Monty, head of social media at Ford Motor Company, which used traditional advertising to drive consumers to…
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Full story: Discuss perspectives on CSR with ExxonMobil
Can oil companies be socially responsible? asks Ken Cohen, vice president of public and government affairs at US oil giant ExxonMobil in a post on the company’s Perspectives blog. Cohen says his question is prompted by an article in Ethical Corporation magazine entitled “Beyond petroleum: Why the CSR community collaborated in creating the BP oil disaster” , referencing the Deepwater Horizon oil-spill catastrophe in the Gulf of Mexico in April. Cohen writes: […] The oil and gas industry’s primary social…
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