Content summary: The new FIR iPhone app and a contest for free downloads; new FIR interviews posted; review of ‘Open Leadership’ book coming this week; listener comments and Friendfeed FIR Room round-up; 5 minutes on… Google Street View cars back on the road, social media phobia, Reader’s Digest launches part-free iPad app, the end of the web as we know it?; News That Fits: Pepsi agitates the science blogging community, Dan York reports on iPhone 4 mobile video and more,…

The recent Uni-ball campaign in the US to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricia Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised the campaign, Steve Rubel had problems with the way many organizations have employed…

The United States Department of Defense (DoD) in February adopted a new policy toward staff access to social sites such as Facebook, MySpace, Twitter, YouTube and others. The policy, which covers everyone from Pentagon-based staff to soldiers in the field, calls for open access or, as stated on the Defense Department’s Social Media Hub: “…the default for the DoD non-classified network (the NIPRNET) is for open access so that all of DoD can use new media.” In this FIR interview,…

Content summary: It’s the first show of the month: please vote for FIR at Podcast Alley; new Speakers & Speeches and FIR Interview podcasts posted, more coming; introducing our new sponsor: Pollstream; listener comments and FIR FriendFeed Room round-up; 5 minutes on… Ann Taylor listens to its customers, Microsoft invention lets you insert batteries in any direction, Best Buy trying to fire employee over video, UK product placement TV programmes will carry audio and visual alerts says regulator, signs of…