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Social Media, Social Networks

Lush shows it’s time for an anti social media policy

By

Neville Hobson

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28 November 2021

At the dawn of the social media age fifteen and more years ago, everything was about blogs. This was the time just before Facebook, before Twitter, even before YouTube, when blogs started to gain momentum from the early-to-mid 2000s when businesses began exploring this new media model and considered the opportunities and risks it presented as an additional communication channel. Take IBM, for example – a true early pioneer in encouraging employees to embrace a new communication medium. Often, though,…
Full story: Lush shows it’s time for an anti social media policy
Metaverse, Social Networks, Technology, Trends

Metaverse: how Facebook rebrand reflects a dangerous trend in growing power of tech monopolies

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Neville Hobson

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6 November 2021

Facebook’s rebranding as Meta has been seen by many as the company’s latest attempt at corporate crisis control. The social media giant has been publicly attacked for creating an environment that fosters far-right extremism and violating individuals’ data privacy. Yet it also represents an attempt to rebrand the growing power of tech monopolies to shape all areas of our lives through social expansion. It points to a troubling new era of “metacapitalism” – or “capitalism on steroids” as Forbes called…
Full story: Metaverse: how Facebook rebrand reflects a dangerous trend in growing power of tech monopolies
Reviews, Software, Technology

Windows 11 makes its glorious public debut

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Neville Hobson

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5 October 2021

Today, October 5, Microsoft makes Windows 11, a new version of Windows, publicly available. Over the coming nine months or so, it will be available as a free update in Windows Update on computers everywhere running Windows 10. Unlike previous versions of Windows, Windows 11 has taken only three months to go from first public announcement about a new version coming today to public availability and access to it. In those intervening three months, Microsoft has run a community testing…
Full story: Windows 11 makes its glorious public debut
Communication, Experiences, Mainstream Media, Society, Television

September 11 remembered

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Neville Hobson

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11 September 2021

Today marks the 20th anniversary of the infamous terrorist attacks in the United States on September 11, 2001. Today, people around the world will pause to remember 9/11 – that terrible day twenty years ago. Almost 3,000 people from 90 countries lost their lives when two hijacked planes were crashed into the twin towers of New York’s World Trade Center, causing their total collapse and the deaths of thousands, with another hijacked plane crashing into the Pentagon in Washington DC.…
Full story: September 11 remembered
Communication, Marketing, Professional Development, Public Relations, Social Media

Why your communication goal must be smart and measurable

By

Neville Hobson

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6 September 2021

As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal needs to be much more than that. It also needs to be smart. Rather, SMART: Specific – target a specific area for improvement. Measurable – quantify or at least suggest an indicator of progress. Assignable – specify who will do…
Full story: Why your communication goal must be smart and measurable