Content summary: Shel’s in Las Vegas for BlogWorld and New Media Expo; follow-up: Pepsi apologizes over sexist iPhone app; Shel’s update on a Boston hospital that jerks its knees and blocks employee access to social media sites; Dan York goes up a mountain and reports on blogs as spokespeople, business avatars, and more; FIR experiments with Google Wave; the Media Monitoring Minute with CustomScoop; News That Fits: gagging the Guardian applies analog law in a digital age and how Twitter…

Content summary: FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure coming to Singapore; the Media Monitoring Minute from CustomScoop; News That Fits: small businesses don’t find value in social media but they should, a kerfuffle brews for Pepsi and its AMP brand over iPhone app that scorns women, social media’s influence…