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Full story: The art of writing great headlines
How much attention do you pay to the headline of a blog post or other content you write? I always think that the headline of a blog post, newspaper article, news release or other piece of written material is the most essential thing to pay attention to when you write that content. A compelling headline […]
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Full story: The Hobson and Holtz Report – Podcast #491: October 12, 2009
Content summary: FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure coming to Singapore; the Media Monitoring Minute from CustomScoop; News That Fits: small businesses don’t find […]
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Full story: Doesn’t anyone check spelling at Amazon?
The mistakes are so obvious even a spell checker would have picked them up! And Amazon is still using the wrong cover – that was the mock-up done by the publisher during the early planning stages. Mind you, I can’t really complain too loudly as the book itself contains one or two little typos that […]
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Full story: Guidelines for using avatars in business
Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are creeping into business environments and will have far reaching implications for enterprises, from policy to […]
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