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Full story: Finding a viable pay-for-content model
PaidContent UK reports some of the details of a Harris Interactive survey they commissioned which asked what people will do if their favourite online free source of news started charging for access to that content. The results surely won’t surprise anyone: 74% of those surveyed said they’d find another free source of news online. Put […]
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Full story: The Hobson and Holtz Report – Podcast #485: September 21, 2009
Content summary: Shel’s on the road to New York; Neville reports on the Barcelona social media conference last week; Michael Netzley in Singapore interviews pragmatic idealist Bernard Leong; Neville’s experiment with Melcrum and ipadio; the Media Monitoring Minute with CustomScoop; News That Fits: a follow-up on UK PR agencies not paying work experience staff (interns), […]
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Full story: Melcrum and ipadio: Building buzz for SCM UK
If you’re thinking about going to Melcrum’s Strategic Communication Management Summit in London next month, here’s something extra that will add some dimension to your pre-event experience – short exclusive audio interviews with the speakers. Content you can’t get anywhere else. Melcrum and ipadio, the live streaming phone service (who also do a nifty iPhone […]
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Full story: A greyscale view of chargeable mobile content
Quite a bit of comment and opinion greeted the news from Dow Jones a few days ago that access to the mobile edition of the Wall Street Journal will no longer be free from later next month. It caught my attention because I often read the Wall Street Journal on my mobile device of choice, […]
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Full story: Unintelligent fieldwork for 3 research
I took a phone call this morning on my home telephone number, a Virgin Media landline that usually receives calls either from my mother or the smooth American voice that announces “You’ve won a Florida vacation!†It was from Fieldworks, a market research firm, doing a customer survey on behalf of mobile operator 3. The […]
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