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Full story: Finding a viable pay-for-content model
PaidContent UK reports some of the details of a Harris Interactive survey they commissioned which asked what people will do if their favourite online free source of news started charging for access to that content. The results surely won’t surprise anyone: 74% of those surveyed said they’d find another free source of news online. Put it another way – just 5% of those surveyed said they’d be willing to pay for access to that content. Food for thought for those…
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Full story: The Hobson and Holtz Report – Podcast #485: September 21, 2009
Content summary: Shel’s on the road to New York; Neville reports on the Barcelona social media conference last week; Michael Netzley in Singapore interviews pragmatic idealist Bernard Leong; Neville’s experiment with Melcrum and ipadio; the Media Monitoring Minute with CustomScoop; News That Fits: a follow-up on UK PR agencies not paying work experience staff (interns), millennial staffers can update your social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about…
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Full story: Melcrum and ipadio: Building buzz for SCM UK
If you’re thinking about going to Melcrum’s Strategic Communication Management Summit in London next month, here’s something extra that will add some dimension to your pre-event experience – short exclusive audio interviews with the speakers. Content you can’t get anywhere else. Melcrum and ipadio, the live streaming phone service (who also do a nifty iPhone app), have got together to enable the speakers to talk a little about their particular sessions, focusing on what you can expect by taking part…
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Full story: A greyscale view of chargeable mobile content
Quite a bit of comment and opinion greeted the news from Dow Jones a few days ago that access to the mobile edition of the Wall Street Journal will no longer be free from later next month. It caught my attention because I often read the Wall Street Journal on my mobile device of choice, my iPhone, via the paper’s excellent iPhone app, launched in April. If I want to continue doing that after October 24, though, I’ll need to…
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Full story: Unintelligent fieldwork for 3 research
I took a phone call this morning on my home telephone number, a Virgin Media landline that usually receives calls either from my mother or the smooth American voice that announces “You’ve won a Florida vacation!†It was from Fieldworks, a market research firm, doing a customer survey on behalf of mobile operator 3. The friendly script-reader researcher asked me if I’d be willing to answer a few questions about my experience as a customer of 3 mobile broadband, to…
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