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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #470: July 30, 2009

    By

    Neville Hobson

    •

    30 July 2009

    Content summary: Upcoming FIR Interview is coming; developing stories we’re watching: the SpinVox kerfuffle, patent for podcasting by VoloMedia, the extraordinary tale of Aral Balkan and Sys-Con/Ulitzer; Dan York reports on the Microsoft-Yahoo search and online advertising deal; the Media Monitoring Minute with CustomScoop; News That Fits: could marketing investments grow because of buzz?, Journalism.co.uk […]

    Full story: The Hobson and Holtz Report – Podcast #470: July 30, 2009
  • Business, Communication, Public Relations, Reputation, Society, Trends

    Trust is coming back, says Edelman

    By

    Neville Hobson

    •

    30 July 2009

    In January, PR firm Edelman published their 2009 Trust Barometer survey of trust and credibility in business and government (PDF download), an annual survey conducted in 20 countries. The global picture six months ago was, broadly speaking, one of pessimism and distrust almost across the board in business and government. It showed a snapshot picture […]

    Full story: Trust is coming back, says Edelman
  • Business, Communication, Leadership, Public Relations, Reputation, Workplace

    Communication: Essential for CEOs

    By

    Neville Hobson

    •

    29 July 2009

    How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially negative exposure altogether? Credible answers are provided by an academic, a CEO, a media expert […]

    Full story: Communication: Essential for CEOs
  • Communication, Mainstream Media, Public Relations, Social Media, Twitter

    A Twitter guide that’s worth a look

    By

    Neville Hobson

    •

    28 July 2009

    With headlines ranging from the sublime (ministers and dummies in the Daily Mail) to the ridiculous (‘Big Brother’ in The Guardian), headline-writers in the UK mainstream media have had a field day over the past 24 hours in how they’ve chosen to focus reporting about the template Twitter strategy for government departments published last week […]

    Full story: A Twitter guide that’s worth a look
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #469: July 27, 2009

    By

    Neville Hobson

    •

    27 July 2009

    Content summary: Flight delays for Shel; upcoming FIR Interview with Dell’s Richard Binhammer and Kerry Bridge; Michael Netzley reports from Singapore on the US Foreign Corrupt Practices Act and ‘respondeat superior’; the Media Monitoring Minute with CustomScoop; News That Fits: crisis PR and the SpinVox kerfuffle, marketers are emailing in the dark survey says, Universal […]

    Full story: The Hobson and Holtz Report – Podcast #469: July 27, 2009
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