NevilleHobson .com – Page 426

For Immediate Release

The Hobson and Holtz Report – Podcast #470: July 30, 2009

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Neville Hobson

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30 July 2009

Content summary: Upcoming FIR Interview is coming; developing stories we’re watching: the SpinVox kerfuffle, patent for podcasting by VoloMedia, the extraordinary tale of Aral Balkan and Sys-Con/Ulitzer; Dan York reports on the Microsoft-Yahoo search and online advertising deal; the Media Monitoring Minute with CustomScoop; News That Fits: could marketing investments grow because of buzz?, Journalism.co.uk crowd sources how to write the perfect press release, why you should conduct a social media audit, what the CEO of Crocs did when a…
Full story: The Hobson and Holtz Report – Podcast #470: July 30, 2009
Business, Communication, Public Relations, Reputation, Society, Trends

Trust is coming back, says Edelman

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Neville Hobson

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30 July 2009

In January, PR firm Edelman published their 2009 Trust Barometer survey of trust and credibility in business and government (PDF download), an annual survey conducted in 20 countries. The global picture six months ago was, broadly speaking, one of pessimism and distrust almost across the board in business and government. It showed a snapshot picture of peopleâ€™s opinions when they were asked in December 2008 what they thought, reflecting sentiment at that time about what had been going on in…
Full story: Trust is coming back, says Edelman
Business, Communication, Leadership, Public Relations, Reputation, Workplace

Communication: Essential for CEOs

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Neville Hobson

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29 July 2009

How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially negative exposure altogether? Credible answers are provided by an academic, a CEO, a media expert and a consultant. All of them are in broad agreement that a primary role of a CEO is to lead by example which also means…
Full story: Communication: Essential for CEOs
Communication, Mainstream Media, Public Relations, Social Media, Twitter

A Twitter guide that’s worth a look

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Neville Hobson

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28 July 2009

With headlines ranging from the sublime (ministers and dummies in the Daily Mail) to the ridiculous (â€˜Big Brotherâ€™ in The Guardian), headline-writers in the UK mainstream media have had a field day over the past 24 hours in how theyâ€™ve chosen to focus reporting about the template Twitter strategy for government departments published last week (on July 21, to be precise), and which theyâ€™ve just found out about. The 20-page guidelines document was written by Neil Williams, head of corporate…
Full story: A Twitter guide that’s worth a look
For Immediate Release

The Hobson and Holtz Report – Podcast #469: July 27, 2009

By

Neville Hobson

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27 July 2009

Content summary: Flight delays for Shel; upcoming FIR Interview with Dell’s Richard Binhammer and Kerry Bridge; Michael Netzley reports from Singapore on the US Foreign Corrupt Practices Act and ‘respondeat superior’; the Media Monitoring Minute with CustomScoop; News That Fits: crisis PR and the SpinVox kerfuffle, marketers are emailing in the dark survey says, Universal McCann’s Wave4 study shows global active internet audience of 625 million, Twitter launches guide to using Twitter for business; FIR Friendfeed Room round-up; music from…
Full story: The Hobson and Holtz Report – Podcast #469: July 27, 2009