Both episodes next week of For Immediate Release: The Hobson and Holtz Report, the twice-weekly podcast that I co-present with Shel Holtz, will have a different sound to them. As Shel notes in a post on the FIR blog, Monday’s FIR 461 on June 29 and Thursday’s FIR 462 on July 2 will have guest co-hosts – Steve Crescenzo and Lee Aase respectively. The reason I’m not co-hosting the show as usual for two episodes is a simple one –…

Content Summary: In today’s FIR Live on Blogtalk Radio, a panel discusses effective influencer outreach. The topic was kicked off by John Cass’s commentary on an email pitch sent out on behalf of online entrepreneur Gary Vaynerchuk, and the ensuing discussion that included considerable engagement from Gary. (The post attracted a separate set of comments from its cross-post on Social Media Today.) Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz. In addition, we were joined by the following…

Content summary: Join us for FIR Live on Blogtalk Radio on June 26; sign up to the FIR mailing list; follow-up on Habitat UK and Twitter: blame the intern!; Dan York reports from Enterprise 2.0 in Boston with Eric Schwartzman and Christopher Penn; the Media Monitoring Minute with CustomScoop; News That Fits – Apple plus Steve Jobs’ health and a cult of secrecy, FTC becomes blogging’s Big Brother, research suggests email patterns provide early warning of organization crisis point, Washington…