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Full story: Gary Vaynerchuk on the next FIR Live
FIR Live #15 Friday, June 26, 2009 10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK An activity almost guaranteed to provoke reactions from people far beyond the PR community is that of pitching: the act of “stretching my imagination and getting me excited,†according to one definition via Twitter. It’s part of the bread and butter of the PR business. It’s also an activity that many who do it get it very wrong indeed, say many who…
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Full story: 12 questions before you do that PR pitch
Love this plea by BL Ochman to PR people: “Please take this quiz before you send out another press release or email pitch.†Has the print, online or broadcast reporter you are pitching ever covered this topic? Would this pitch or release elicit a response from people who read it? Is this pitch or release bullshit? Would anyone pass along a story on this topic to a friend or colleague? Have you Googled the reporters and bloggers on your list…
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Full story: The ridicule of Parliament
This morning, I picked up a copy of today’s Daily Telegraph, the edition of the paper that includes “The Complete Expenses Files,†a 68-page report detailing the revelations about MPs’ expenses that the paper has been publishing every day for the past month or so. The first thing that struck me about this large-sized document was the front cover, which contains the image of a duck you see here – a handsome Mallard, by the look of it – and…
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Full story: MPs expenses: How to save £91 a week
Earlier this week, the government published the details of expenses claimed by Members of Parliament. Plenty has been talked about during the past few months in relation to MPs’ expenses, not the least of which has been the ongoing scoop by The Daily Telegraph in exposing some truly extraordinary behaviours by our elected representatives (the latest chapter of which published today concerns “errors†by over 50 MPs in allegedly over-claiming council tax). So I was glancing through the receipts for…
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