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  • Business, Innovation, Marketing, Social Media, Twitter, Web

    Twitter drives $3m sales for Dell

    By

    Neville Hobson

    •

    12 June 2009

    While many businesses are trying to work out how to make money from Twitter, computer maker Dell shows what they have done to validate Twitter as a credible business tool. Last December, Dell claimed $1 million in sales that the company could directly attribute to their use of Twitter. Dell offers refurbished laptops, desktops, workstations, […]

    Full story: Twitter drives $3m sales for Dell
  • For Immediate Release, IABC, Public Relations, Social Media

    The News Release in the Social Media Era: Shel Holtz’s IABC presentation

    By

    Neville Hobson

    •

    12 June 2009

    Content summary: Shel Holtz was part of the "All-Star" track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era on June 9, 2009. The talk covered both the traditional news release and the social media release. Both audio […]

    Full story: The News Release in the Social Media Era: Shel Holtz’s IABC presentation
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #456: June 11, 2009

    By

    Neville Hobson

    •

    11 June 2009

    Content summary: Neville’s back in the UK and Shel’s in Washington, DC; review of the IABC World Conference and FIR Listener Dinner, both in San Francisco; Dan York reports on Facebook user names, Apple’s new products, the future of PR, and more; the Media Monitoring Minute with CustomScoop; News That Fits: Harvard Business School survey […]

    Full story: The Hobson and Holtz Report – Podcast #456: June 11, 2009
  • Events, Experiences, IABC, Personal Development, Professional Development

    With the IABC Chairman’s Award 2009

    By

    Neville Hobson

    •

    11 June 2009

    I’ve been in two minds all week about whether to post this photo here or not. It seemed too much like own-horn tooting or trumpet-blowing. But today I thought, what the heck, it’s a milestone event, let’s just get it up there! So here it is – yours truly last Sunday evening June 7 with […]

    Full story: With the IABC Chairman’s Award 2009
  • Business, Experiences, Mobile, Travel

    The best rate to the UK isn’t Vodafone

    By

    Neville Hobson

    •

    10 June 2009

    When I arrived at San Francisco International airport on Saturday after a 10-hour flight from London, I switched on my Nokia N95 8GB mobile phone. This is my primary phone, on an account with Vodafone UK. I had a few SMS messages, one of which being a text message from Vodafone advising me of their […]

    Full story: The best rate to the UK isn’t Vodafone
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