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    Stowe Boyd at Somesso London 09

    By

    Neville Hobson

    •

    15 May 2009

    9:53:33 AM: Title of Stowe’s presentation: Unmarketing and The Webful Brand. #smo09 9:58:20 AM: People are ‘called’ to unmarket, says Stowe, it’s a vocation. #smo09 9:59:12 AM: Edglings, he calls them. Clearly a Star Wars fan. #smo09 10:00:28 AM: Markets are conversations isn’t enough today, Stowe says, need to do more than just trot out […]

    Full story: Stowe Boyd at Somesso London 09
  • Business, Europe, Innovation, Mobile, Technology, Travel, Trends

    Mobile barcode check-in from BMI

    By

    Neville Hobson

    •

    13 May 2009

    If you’re a frequent traveller on certain Air France–KLM routes in continental Europe, you’ll no doubt have become accustomed to the convenience of getting your boarding pass as an MMS message to your mobile phone. I wrote about this in March, noting that no airline seems to offer such a service within or to/from the […]

    Full story: Mobile barcode check-in from BMI
  • Communication, Experimenting, Innovation, Podcasting, Public Relations, Social Media, Twitter, Web

    Tweeting the adventure of a lifetime

    By

    Neville Hobson

    •

    13 May 2009

    Back in 2005, blogs and podcasts were the envelopes being pushed, so to speak, by many in organizations large and small. One push that captured imaginations – certainly it captured mine – was NASA’s podcast experiment from space. In August 2005, during the Space Shuttle Discovery’s flight in earth orbit, Mission Specialist Steve Robinson recorded […]

    Full story: Tweeting the adventure of a lifetime
  • For Immediate Release

    FIR Interview: Mathys van Abbe, Mobypicture

    By

    Neville Hobson

    •

    12 May 2009

    At the Somesso London 09 corporate social media conference in London on May 15, one of the features will be a Twitter-based backchannel, a medium through which conference participants can share commentary and opinion with fellow participants and with others not present at the event. The backchannel will be made possible by photo sharing service […]

    Full story: FIR Interview: Mathys van Abbe, Mobypicture
  • Business, Communication, Gadgets, Mobile, Software, Web

    It’s all about the apps, Part 3

    By

    Neville Hobson

    •

    12 May 2009

    I wrote last month that iPhone is all about the apps. It’s not really about the device itself, cool though it is – it’s much more about what you can do with it. I discovered a new one yesterday – Thomson Reuters News Pro, a free app that gives you access to a wealth of […]

    Full story: It’s all about the apps, Part 3
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