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Full story: Stowe Boyd at Somesso London 09
9:53:33 AM: Title of Stowe’s presentation: Unmarketing and The Webful Brand. #smo09 9:58:20 AM: People are ‘called’ to unmarket, says Stowe, it’s a vocation. #smo09 9:59:12 AM: Edglings, he calls them. Clearly a Star Wars fan. #smo09 10:00:28 AM: Markets are conversations isn’t enough today, Stowe says, need to do more than just trot out that phrase. #smo09 10:06:41 AM: @DT I agree with Stowe, though, that we need to move on from simply trotting out Cluetrain quotes, as many…
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Full story: Mobile barcode check-in from BMI
If you’re a frequent traveller on certain Air France–KLM routes in continental Europe, you’ll no doubt have become accustomed to the convenience of getting your boarding pass as an MMS message to your mobile phone. I wrote about this in March, noting that no airline seems to offer such a service within or to/from the UK. Well, when I used the online check-in service at BMI this morning for my flight to Edinburgh tomorrow – I’m there to do a…
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Full story: FIR Interview: Mathys van Abbe, Mobypicture
At the Somesso London 09 corporate social media conference in London on May 15, one of the features will be a Twitter-based backchannel, a medium through which conference participants can share commentary and opinion with fellow participants and with others not present at the event. The backchannel will be made possible by photo sharing service Mobypicture. In this FIR Interview, Neville Hobson discussed the idea of such a backchannel with Mobypicture CEO Mathys van Abbe. Their conversation addressed how it…
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Full story: It’s all about the apps, Part 3
I wrote last month that iPhone is all about the apps. It’s not really about the device itself, cool though it is – it’s much more about what you can do with it. I discovered a new one yesterday – Thomson Reuters News Pro, a free app that gives you access to a wealth of real-time news, information and other content including pictures, video, global financial data, corporate information, and interactive financial charting. I’ve used it a handful of times…
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