Content Summary: The recently-published Edelman 2009 Trust Barometer formed the principal backdrop for a wide-ranging one-hour FIR Live on BlogTalk Radio discussion on the topic of trust from the communicator’s perspective. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, special guest Richard Edelman, President and CEO of the Edelman PR agency group, together with listeners who called in to the live show with their questions as well as those in conversation in the FIR Live chat room at…

In this FIR Interview, Shel Holtz talks with Lee Aase about the origins of social media at Mayo Clinic, the role of Legal and other departments in supporting his efforts within the conservative and highly-regulated healthcare environment, and the launch of Mayo’s latest social media property, a culture-focused blog. Get this podcast: Download the MP3 file (15Mb, 32:58) Get the show on iTunes Subscribe to the FIR Interviews RSS feed About our Conversation Partner Lee Aase is manager of Syndication…